June 21, 2021


How to become social media manager in 6 easy steps

Are you thinking about making money as social media manager? Then this article is made for you. Everything you need to know about social media managers is explained here, like how can you become successful in this field, what are the responsibilities of a social media manager and how many ways of earning in this domain.


Social Media Applications

If you use a lot of time on social media, you might be able to turn that into a job as a social media manager. Social media managers are accountable for handling the social media accounts of industries, personalities, and other businesspersons. In most times, great industries hire full-time social media managers to work in-house. They might even have a whole branch devoted to social media management.

On the other hand, little brands and entities that depend on contract-based social media managers to support them address their marketing requirements. When a business proprietor鈥檚 time is frequently tied up in other zones, setting up content to Facebook and Instagram can become additional work. This is where a social media manager comes in. The proprietor can divest the management of their social accounts to you, so they can get back to concentrating on somewhere else their time is best consumed.

How they make money?

A social media manager, from time to time stated to as a social media leader, makes money online from the customers and businesses they serve. If they work for a firm, they will characteristically earn a salary. If they are independent, they charge an hourly, monthly, or per-project rate. In this article, we are most interested in self-employed social media managers.

Self-employed social media managers, also recognized as social media advisers, most usually offer diverse heights of monthly service packages. The deepest level might comprise posting on social media three to four times a week, whereas the chief package might contain daily posting on social media across numerous platforms like Facebook, Instagram, and Twitter, etc.

Success stories:

Following graph is showing the number of US billion dollars spending on social network advertising from 2016 to 2020.


Graph (years on x axis and US billion dollars on y axis)

IBM has one of the most famous success story of social media marketing. It is one of the biggest tech firms in the world and after having accepted a new method to social media marketing in current years, its fortunes increased many folds totalling over a hundred billion dollars.

By permitting its managers to own social media accounts through which they can reach out to customers and also making many blogs, the firm made it clear what it means to have many social media channels.

How to become social media manager

There are many profits to being independent, but it is not permanent as easy as it appears. If you worth your time and elasticity and you have an outstanding work idea then starting a social media business might be faultless for you. Now it is time to dive into how can you start your career as social media manager. You do not need to read massive articles or watch lengthy YouTube tutorials. You just have to follow these six simple steps: 

  1. Get the training
  2. Pick a platform
  3. Recognize your target customer
  4.  Learn how to make a posting schedule
  5.  Create your portfolio
  6.  Raise your client base

1. Get the Training


Learn from an online course

The top way to get started in social media management is to learn from tutorial series on YouTube or take a course that explains the essential skills. By understanding a tiny bit about each zone of social media management, you are improved placed to delegate work to computer-generated assistants if or when you choose that opening an agency is precise for you.

If you have no tactics to scale, you will have to know the whole thing irrespective. There are numerous social media marketing teaches courses you can take to accept certifications in the area of training.

Outside the training module, expect to master numerous social media management tools, like CoSchedule, Edgar, Buffer, Hootsuite, and many more.

2. Pick a platform

If you want to turn out to be a social media manager and want to earn money by staying at home with zero investment then you will have to become very talented at different social media platforms. Moving a step forward and grasping a platform can actually set you at a distance from competing management services.


Social Media

Following are the three most demanding zones for social media marketing:

  • Instagram
  • Pinterest
  • Facebook


Instagram is a boundless social media platform to manage if you like graphic projects and cinematography. If you are calm with creating and editing videos, Instagram stories propose a commanding way to attach with viewers. There are now numerous dissimilar programs that permit you to plan Instagram posts and stories.


Pinterest is a very prevailing, image-based exploration engine. It supports having a sturdy background in realistic design here, so you can make attractive pictures that viewers will click on. Similar to Instagram, you can expand your engagement on Pinterest by following other profiles and with the help of hashtags. Pinterest also has many cluster boards to support you increase your reach.


If you want to manage Facebook as a social media stand, it is significant to keep informed with the firm鈥檚 frequently altering procedure. If you are happy with live videos, Facebook Live can be a decent way to involve with viewers. You can also study how to send programmed message replies on Facebook, which will display that your corporation is reactive and cares about its public.

3. Recognize your target customer

The third step is to run your own social media management business is to recognize your target customer. Although you can be a social media manager for numerous dissimilar kinds of firms and people, it is obliging to hone in on a definite niche. For instance, you could emphasize travel bloggers, design firms, or medicinal spas. Whatsoever you select, learn the whole thing about your domain demographic, counting how old they are and how they devote their time.

4. Learn how to make a posting schedule


Schedule example of making posts

Now that you recognize your goal customer, it is time to study how to make a posting timetable. There are many dissimilar software programs you can use to schedule your social media, but a reliable everyday schedule is most significant. Make research to discover the accurate software to support you.

5. Create your portfolio


Portfolio example

Making an excellent portfolio is an excessive method to show your value. At foremost, your own social media profiles will serve just fine, and you can create a few dissimilar fake portfolios to display customers. As you increase customers, add them to your portfolio. Keep this advance and up to date, just as you would with a CV.

6. Raise your client base


Increase your clients

Pitch customers commonly and add them one at a time. Help them well and request for response. When you get overcome for the reason that you have too many customers, hire a subordinate to support you. If that is not economically feasible, you might have to increase your rates, cut your expenditures, or leave some of the lowest-paying customers.

How to become full time social media manager?

If you choose the constancy of an office job over opening your own business, there is a limited way to raise your probabilities of receiving the job. This is often a respectable path to take if you are not certain you want to be self-employed. And, you will get on-the-job training that will support you to improve your skillset.

  • The first step is to make your website or portfolio. These days, your website is your resume. Use your website page to show who you are as an individual for the reason that a firm has to trust you to control its social media. The most striking applicants come across as responsible, consistent, and put-together. Make definite you have associations with all the social media accounts you manage on your website.
  • Now, it is time to create your own social media channel. You are much more possible to get employed as a social media manager if you have a great number of supporters on your own social media accounts. Take the time to see at your accounts and ask if each one is a decent picture of your aptitudes as a social media manager. You can also make new accounts to display your skills and fill out your portfolio.
  • In last, search for the social media manager positions and apply there. In the digital age, the race is tough. You may find it helpful to cast your net wide and devote time applying to numerous positions rather than keeping all your eggs in one carrier. For the reason that you have your own website and social media networks to show as instances, you should be well ready for an interview. If you have worry getting interviews, join networking events, tie with people on LinkedIn, and keep trying. Once you initiate to get interviews, ask for advice until you land the place you want.
  • Frequently Asked Questions

    Question no 1: What does a social media manager do all day?

    These are the duties of social media manager:

    • Making and scheduling social posts
    • checking analytics
    • Reacting rapidly to trends

    Question no 2: What are the disadvantages of social media?

    Declines face-to-face communication abilities

    Carries false expression of feelings

    Lessens understanding and thoughtfulness

    Causes face-to-face connections to feel detached

    Facilitates idleness

    Question no 3: How much should you charge as a social media manager?

    If you pick to go hourly, fresher social media freelancer charges can hang around $15 to$50 per hour. For more middle social media marketers, they can charge $50 to 100 per hour. And a skilled social media manager can charge $120+ or much greater.

    Question no 4: Do you need any qualifications to be a social media manager?

    Though official qualifications are not essentially mandatory, some managers may expect you to have a degree. Related degrees comprise of marketing, public relations, commercial, media and journalism.

    Question no 5: Which social media site generates the greatest money?

    Here are the highest social interacting sites, as well as statistics on how much they make in profits per user.

    • LinkedIn- $17.10.
    • Twitter - $9.22.
    • Snapchat - $4.42.
    • Pinterest - $3.77.


    In this world, more than 70% of internet users active on social networks, who devote at least 60 minutes a day on average on those social networks, we have to sum up that social networks have turn out to be a sort of realism in which persons interconnect, cooperate, and clearly trust.

    We also have to be conscious that more than 60% of those users contact social networks via mobile devices, with solid pointers that this percent will only upsurge in the upcoming years. So, it has great importance.

    People can earn through social media by doing online work and can become independent. That is the reason why social media marketing is no longer measured to be on trial, but in its place it has turn out to be an significant part of the business world.

    I hope this article has facilitated you and provided you the information you wanted to get started your career as social media manager. If you have anything else that you would like to add, please tell me in the comment section. Thank You!


    About the author 

    Badre Lamarkbi

    Leave a Reply

    Your email address will not be published. Required fields are marked

    1. I do not even know how I stopped up here, however I believed this put up was once good. I do not understand who you’re but definitely you are going to a famous blogger when you aren’t already 馃槈 Cheers!

    2. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want鈥aHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

    3. Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say superb blog!

    4. Normally I do not read article on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, quite nice article.

    5. Excellent post. I was checking continuously this blog and I’m impressed! Very helpful information specially the last part 馃檪 I care for such information a lot. I was looking for this certain info for a very long time. Thank you and good luck.

    6. Hey very nice site!! Man .. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also鈥 am happy to find so many useful information here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .

    7. Good write-up, I?娄m normal visitor of one?娄s web site, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.

    8. Oh my goodness! an amazing article dude. Thanks Nevertheless I am experiencing problem with ur rss . Don鈥檛 know why Unable to subscribe to it. Is there anyone getting similar rss problem? Anybody who knows kindly respond. Thnkx

    9. I just like the helpful info you supply to your articles. I will bookmark your weblog and test again right here regularly. I am moderately certain I鈥檒l learn a lot of new stuff proper right here! Best of luck for the following!

    10. Howdy! I could have sworn I’ve been to this site before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

    {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}